Design that feels personal, even at global scale.

I shape the strategy and systems behind how people trust, pay, and connect — at Netflix and beyond.

About

I’ve spent 15+ years moving between architecture, product design, and leadership, always chasing the same challenge: how to take something messy and human, and design it so people can trust it, use it, and love it.

At Netflix, I lead design for payments and commerce. My team shapes the platforms and strategies that power how millions of people sign up, pay, and stay connected. Beyond flows, I influence roadmaps, build alignment across disciplines, and make sure design has a real seat at the table.

Outside of work, I run Studio Snow & Co., a multidisciplinary practice exploring interiors, branding, and community projects. Across everything I do, design is personal, strategic, and human.

Values

Systems with Soul

I design and lead with scale in mind, but never lose sight of the people inside the flow.

Candor + Curiosity

I ask hard questions, listen well, and believe better ideas come from openness.

Build for Impact

Design isn’t decoration. It’s how businesses grow, people trust, and teams thrive.

Community at the Core

Whether leading teams or hosting friends, I believe design is about connection.