Design Leader · Systems Thinker · Strategist

Designing clarity into complexity.

I'm a curious designer and leader specializing in enterprise and consumer fintech, crafting intuitive and elegant solutions to complex problems.

With a passion for UX and a multidisciplinary design background, I focus on storytelling, communication, and continuous learning to drive innovative, user-centered design.

Abstract

Foster an environment that empowers design to influence business strategy and outcomes.

Misson

I’ve had the opportunity to create omnichannel digital experiences ranging from e-commerce, communication apps, marketing to financial technology.

I enjoy working on complex problems and thrive in ambiguity. The most important part of a project for me is the discovery and definition. This is how you set a team up for success.

About Me

Leadership Values

Curiosity

I fuel my design journey with curiosity, constantly seeking new insights and perspectives to create innovative solutions that truly resonate with users.

Adaptability & Resilience

Embracing change and challenges, I thrive in dynamic settings, ensuring my teams and our designs adapt seamlessly to meet evolving user, project and business needs and goals.

Attention to Detail & Craft

I obsess over every detail and craftsmanship in designs, striving to deliver experiences that not only function flawlessly but also captivate and delight users.

Effective Communication

Through clear and empathetic communication, I foster meaningful connections with stakeholders, ensuring shared understanding and alignment that drives successful design outcomes.